Many women over 40 admit that makeup ceases to bring them joy. What used to “work” no longer looks the same. Eyeshadows don’t blend well, eyeliner wings are difficult to achieve, and trends from social media only add to insecurity.
How to look fresh and modern after 40 – ideal makeup / © Credits
Being a mother doesn’t mean giving up on style, sensuality, and self-love. Renowned makeup artist Mister.makeupartist offers advice on how to apply makeup after 40 without stress, complicated techniques, or expensive products.
And an important message from the professional: don’t force yourself to wear makeup that you don’t like or that doesn’t suit you. It shouldn’t be a struggle. It should enhance your best features, not alter you.
Eyes
If eyeshadow isn’t your thing, simply skip it. Instead, use:
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bronzer
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contour
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highlighter
These products often blend more easily and have a softer appearance on the eyelids. Apply them to the outer corner of the eye; this adds structure and visually lifts the gaze.
Eyeliner
Many women try to force a classic cat-eye flick, even with hooded eyelids. But the truth is, eyeliner isn’t a mandatory element of beauty. It’s enough to line the lash line as close to the lashes as possible, and if your hand trembles, simply smudge the edge slightly. A soft, blurred line often looks much more modern and sophisticated.
Eyebrows
Eyebrows after 40 aren’t about sharpness. Avoid overly dark colors and a strongly downturned “tail.”
Use powdery pencils, as they give a natural effect and allow you to slightly lift the outer edge of the brow with a few strokes. This is a simple yet highly effective way to visually lift the face.
Tip: Always start with your brows and eyes; this makes it easier to correct the shape without ruining your foundation.
Foundation and Concealer
One of the most common mistakes is expecting foundation to do everything. The professional approach is as follows:
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foundation – applied in a thin layer
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the main correction is done by concealer
Light foundation and spot concealing where truly needed yield a much fresher and more natural result than heavy coverage.
Blush
Forget the rule “smile and apply to the apples of your cheeks.” With age, this can visually “drag down” the face. A safe zone is from the side of the nose to the outer corner of the eye. You can gently sweep the blush upwards for a lifting effect or keep it closer to the center – it’s hard to go wrong here.
Highlighter and Lashes
Apply highlighter to the tops of the cheekbones and a little in the center of the eyelid; this refreshes the eyes. Always curl your lashes, as this instantly opens up the eyes, and a good drugstore mascara today looks just as good as luxury cosmetics; the difference is almost impossible to notice.
Lips
A touch of light shade or gloss in the center of the lips makes them appear fuller without contouring or injections. Simple, quick, and very effective.
The most important thing to remember is not to force yourself to do makeup that you don’t like. Beauty after 40 is not about masking, but about freedom, acceptance, and knowing how to enhance your best features in a way that feels comfortable for you.
And remember that drugstore cosmetics can absolutely provide a luxurious result if used wisely and with self-love.
Source: tsn.ua